Seeing most of the population online, businesses have to turn to online platforms leaving conventional ways. One can imagine that few years back, nearly less than half the population knew about internet, but, today, everybody else has realized its importance. From purchasing books to ordering groceries to learning, you can get everything online. Now that the world has gone digital, there is a great need of Digital Marketing experts to establish businesses online. With online Digital Marketing training, many aspirants have lived their dream of becoming Digital Marketing professionals.
In this digitized world, businesses selling online are nothing without a great online presence. Thus, here enter Digital Marketing professionals that utilize various strategies to help businesses establish an online presence. So, Digital Marketing is the marketing of products and services through digital channels that can directly reach the target audience. Earlier, advertising and promoting brands was conventional, but there are plenty of mediums available.
Emergence of Digital Marketing
With the inception of internet, gradually people started to realize the power of online marketing with just a tap. However, emergence took time but now it is accessible from everywhere. Seeing the online growth, requirement of skilled Digital Marketing professionals is also growing. Therefore, it is a dynamic course that is required across industries. With the emergence of new technologies, devices and applications, consumers have taken a shift and our learning about the diverse market online that is easily accessible from the comfort of their homes. Ever thought what makes Digital Marketing a relevant course that marketing professionals should look forward to pursue?
- Social Media Platforms are a dynamic marketing platform for a business’ growth
- Creative content to meet the needs of the consumer
- Get to know about the insights of the customers and markets
- Make a great use of 24/7 marketing tools –Mobiles, Laptops, and Tabs etc.
Scope of Digital Marketing
In its first quarter in 2017, Digital Marketing came in as a storm taking over India by creating about 8 lac job opportunities. Since then the Digital Marketing industry is growing at a great pace, by setting up Digital Marketing Training institutes in India and Digital Marketing Agencies. With the rise in internet users, brands and businesses have started to promote their businesses online. Therefore, Digital Marketing emerged in as a powerful storm of marketing that even took job searching online. Today, about 40% of businesses are entirely depending upon Digital Marketing. However, it is expected that post COVID, 80% of businesses might go digital and rule the online platforms.
Digital Marketing Career Prospects and Specializations
Since its inception, Digital Marketing has emerged as a powerful marketing force and not just an aspect of marketing. Digital Marketing is a widespread field of study and practice that caters to different needs of businesses and brands. Catering to the substantial demand of the market, an aspirant must specialize in different areas of Digital Marketing. Digi Kaksha is a leading Digital Marketing institute in Delhi that offers online and offline training to candidates who want to excel in the field.
In the Digital Marketing domain, there are a variety of career prospects that are challenging yet rewarding. If you specialize in any of them, you will be hired by the top businesses and will have a promising career. Here are the top career specializations that a Digital Marketing aspirant must pursue.
- SEO Specialist
SEO or Search Engine Optimisation is one of the most important elements of Digital Marketing. SEO is the process of driving organic traffic to a brand’s website and increasing its ranking on the search engines. An effective SEO strategy will help you rank in the top search results. The process of optimising online content is technical. However, SEO specialists with their knowledge of various tools and strategies help a business grow. With advanced Digital Marketing training, you can learn more about SEO Tools and practices.
Since businesses are trying content marketing to grow their businesses online, SEO specialists are highly in demand. There are plenty of job opportunities available across industries. Being a challenging area of study, it interests a professional as it requires you to think creatively and find different ways and strategies to beat the competitors. An SEO specialist can also work as a freelancer SEO writer or an auditor. However, the job profile is not a piece of cake but it is worth it.
- Social Media Marketing
Social Media Marketing or SMM is another area of specialisation in Digital Marketing, which is growing at fast pace. Social media is that one platform that every other individual is using. However, through this medium, businesses can connect with its target audience and establish an online presence. Thus, social media has diverse aspects that can be utilised in marketing too. Social Media Marketing is the process to drive and increase traffic on the websites and increase customer engagement. So, SMM for businesses have a different set of goals as follows:
- Helps in improving brand’s online presence
- Engages with customers
- Easy to reach potential customers
- Effects brand’s credibility
- Content Marketing
Content marketing aims at creating user’s interest and coverts them into potential buyers. Content Marketing specialists help brand’s establish their online presence by sharing relevant content like blogs, e-books, videos, and podcasts. To excel in this area of study, a content marketing specialist should be creative and think out of the box, which is challenging but interesting. Also, a Content Marketing Specialist must have knowledge of SEO, which will help them in optimising the online content as user’s needs. If you love researching, planning and strategizing your content, then this job is worth it. However, if you love writing the specialisation offers various positions to work –Copywriter, Content Writer, Content Strategist, and Content Analyst. You can take online Digital Marketing training to excel in this area.
Future of Digital Marketing
Future of Digital Marketing is uncertain but it is an integral part of marketing. Anybody who is going pursue DM will understand how dynamic the field is. If you keep up with the pace, you can succeed in Digital Marketing and have a promising career. Further, it is expected that with such fast growth, we can see Digital Marketing taking over the industry with more job opportunities and growth in different areas of specialisations. So, Digital Marketing is here to grow and will have a different market in the future –A Powerful Digital Market!
With bigger businesses coming in light, brands have started to use various Digital Marketing strategies to rule the online market place. Hence, SEO, SMM and Content Marketing have somewhat changed the marketing game and that too at a fast pace. Today, users prefer reading about a brand reviews or product reviews before looking at the product or knowing its specifications. However, if you are looking for splendid career in Digital Marketing, you must have skills and cutting-edge knowledge to be suitable for chosen domains. You can enrol yourself with Digi Kaksha’s DM course for beginners and professionals.
Digi Kaksha 